Recent purchase: Starbucks



Wow, I didn’t see this one coming! Last week I wrote about a handful of businesses which were high on my conviction list: GIS, JNJ, KMB, SKT and VTR. I was pretty sure JNJ would become my next purchase.

But quite unexpectedly, the stock price of Starbucks came down with more than 9% on the day after its management announced a 1% growth in comparable store sales globally in Q3 FY18 instead of the previous growth numbers of 3%. Starbucks also laid out their strategic priorities and operational initiatives to accelerate growth and create long-term shareholder value. Besides a slower pace of licensed stores openings and closure of underperforming company-operated stores in densely populated areas, management announced an increase of its quarterly dividend to $0.36/share from $0.30/share and expects to return $25B to shareholders via buybacks and dividends through FY20, up from a prior target of $15B. The steep dive of its stock price and 20% increase of their quarterly dividend made me initiate a position in Starbucks.

The business

Starbucks really doesn’t need an introduction here as it’s the largest and most well-known coffee business in the world. Their culture and business model have made them a very succesful corporation in less than 50 years. It’s a fully vertically integrated business controlling much of their supply chain, from source (growing beans) to manufacturing (roasting the beans) and sales (retail stores).

The funny thing is I don’t like coffee. I don’t like it at all ☺️. In my country, the Netherlands, Starbucks still has a relatively small footprint. But wherever I see a location of Starbucks I always notice the atmosphere in their stores of putting the customers’ feeling and experience at the top of priority. I found out only recently that CEO Howard Schultz stated he wanted Starbucks to be a “place for conversation and a sense of community. A third place between work and home” (Starbucks Company Information). Schultz summarized this concept in nearly the same wording in an interview: “We’re in the business of human connection and humanity, creating communities in a third place between home and work” (Pelley, 2006).

The company clearly uses its corporate social responsibility as a way of distinguishing itself from competitors; they’re focusing on protecting the environment and encouraging fair-trade. Starbucks branding is essential for their success as their in-store experience of customer focus generates customer loyalty which creates some kind of barriers against competition. Starbucks doesn’t advertise as it wants to stay out of regular marketing methods and let the customer experience speak for itself. By doing this, they try to uphold the status of being an upscale company.

Starbucks’ differentiation technique is high quality coffee and excellent service, but customers started shifting towards cheaper alternatives of direct competitors McDonalds or Costa coffee where they got similar services. As a consequence its net margins have declined in recent years from 14.39% in 2015 to 12.89% in 2017. That’s clearly a worrisome sign, but gaining the global brand recognition of Starbucks isn’t an easy thing to do, would take a very long time and demand a major financial undertaking. That’s why the price came down significantly this week: “has their business model come under pressure?”

China has a legendary tea-drinking culture that goes back thousands of years. However, coffee consumption in China has nearly tripled in the past four years, with imports of coffee growing 16% a year compared to about 2% in the U.S., according to the International Coffee Organization and the U.S. Department of Agriculture. An average person in mainland China consumes just three cups of coffee per year compared to 250 cups per person in the U.K. and 363 cups in the U.S., according to Euromonitor International. The growth figures and potential are staggering especially in some large cities like Beijing, Guangzhou and Shanghai. Starbucks relies heavily on China as one of their long-term growth markets besides the U.S. The Starbucks’ China/Asia Pacific segment is growing like crazy with revenues up 54% to $1.2 billion in the second quarter. Urbanization and industrialization will remain big societal factors in China and will thrive their economy. Consuming Western products is a luxury fashion statement for the rapidly growing middle class and millenials in particular. So Starbucks is just spot-on with their strategy of aggresively growing the footprint of company owned stores in China. There’s a huge potential.

The purchase

I have to say that I was a bit early for the show and bought 27 shares for the price of exactly $54 a piece (including transaction fee) on Wednesday, the 20th of June. That equals to a forward P/E of 22.5. I hesitated to buy two chunks of smaller amounts, but unfortunately I didn’t. The price ultimately declined to around $50 a share. I’m confident with this P/E number as growth prospects for the longer term are still intact. I preyed for this stock quite a time and felt excited stepping in.

At the P/E ratio of 22.5, I closed in a forward dividend yield of 2.67%. They’re paying me $0.36 per quarter. So 27 shares totals to $38.88 on a yearly basis. This is definitely below my preferred step-in yield of 4%, but the dividend growth and payout ratio are phenomenal. Hopefully, market expectations stay depressed for a longer period of time which would give me the opportunity to double down on this one. I read fellow investors expected the stock price to continue its decline in the short-term towards prices around $48. I really hope so, instead of analyst firms making recommendations to buy or hold shares. Starbucks’ dividend yield is already at an all-time high, but a price of $48 would mean doubling down on a dividend yield of exactly 3%. “Where can I sign, sir?

Starbucks has increased their quarterly dividend for 7 years in a row. That’s not a hell of a streak, but I’m convinced their shareholders rewards program will lean heavily on increasing their quarterly dividend in the future. They would become a dividend contender by then and that’s the first line to cross for getting credibility as a dividend growth stock. The most recent 20% increase is in line with previous ones; the 5 year dividend growth rate is in the 20-25% range. Applying the 72-rule means increasing the dividend annually with 20% will result in a double in just 3.5 years. Sweet! In fact, the 5-year yield on cost of Starbucks sits around 6.60% at the moment which is ranked higher than 99% of the 398 companies in the restaurants industry according to GuruFocus.

The dividend payout ratio based on analysts consensus of earnings of $2.66 in 2019 and a ftm dividend of $1.44 comes down to 54%. This gives the company enough opportunities to continue increasing their dividends in the future. Add in the prospective stock buybacks and a consensus average earnings growth rate of 14% as expected by analysts and you have to conclude we’re into something good.

GuruFocus states that Starbucks highest return on capital (Joel Greenblatt) was 121.97% which equals the current return on capital. These numbers are beyond comprehension. This is surely a good business as it creates tremendous value for its shareholders. Their RoC is even ranked higher than 93% of the 332 companies in the global industry!

The company announced an addition of $10B to their shareholder returns program in cash and share buybacks, up from its $15B for FY20. That’s more than 33% of the company’s market capitalization. Nice!

Well, that’s it. Adding a good business with a high dividend growth rate and tremendous business growth prospects doesn’t seem a bad thing to do. I like to end with a nice quote of Howard Schultz: “We’re not in the coffee business serving people, we’re in the people business serving coffee.”

What did you buy lately and have you considered buying shares of Starbucks?

14 thoughts on “Recent purchase: Starbucks

  1. That’s a great long term buy, I’m long 40 shares myself and had a lot of trouble trying not to spend extra money last week. I just managed NOT to buy some shares, but I wish I did. Congratulations!



    • Hi DI, thanks for your reply and congrats. Only recently I felt buying shares of SBUX in the USD 55-57 would be a good addition to my stock portfolio, adding a company with a higher dividend growth rate. When the price fell this week I knew I just had to step in. I’m pretty excited about this one, that’s for sure. Your position is also very nice in terms of allocated capital and dividend income. Good luck to us! 😊


  2. nice compound.

    some people are crazy about their starbucks. i still cant get over having to call it a grande coffee vs a large coffee. So i stick to tims or make my own.

    like you said though great dividend growth with starbucks though.

    nice buy, keep stacking those dividends.



    • Thanks for your comment. I’ve been in a Starbucks store only a couple of times in my life. But I regularly pass one and when I do, it’s always crowded inside. It’s a bit strange for me to own this stock, because I really dislike coffee. The same applies to tobacco products while owning MO and PM. 😊

      But you won’t hear me complaining; let them have their grande coffee while we get our grande dividende. 👍


  3. Nice Compounder! I may be adding to my position as well for all of the reasons you described! I’m looking forward to the opportunity to continue building my position over the next couple of years, hopefully while the price remains low and the yield is higher than usual 🙂



  4. Thanks for stopping by, Bert. It’s such a good business so, just like you, I’ll keep my eyes on this one. If it gets to $50 again (this week), I’m on it. I’ll be smiling tomorrow when I pass a Starbucks store. That’s for sure!

    Looking forward to your additional buys in June. Happy investing!


  5. Buying the dip. I like it. The fears are way overblown about the future of SBUX. A little bump in the road. I think they still have quite a way to go in terms of growth internationally plus that dividend growth rate doesn’t seem to be stalling at all.


    • Thanks for your comment. SBUX is a good company to own in a diversified dividend growth stock portfolio. The growth rates for revenues, earnings and dividends are very nice. The compounding will do the rest. I think they will be back on track sooner than we think.


  6. Not one I have owned or seriously considered DC. But a solid company never the less. Good luck with it and welcome to the DGI online community. Tom


  7. Nice pickup, Dividend Compounder! The recent drop is such a great opportunity to own an excellent business. They have a strong brand and pricing power. They also still have a lot of room for international growth. SBUX should be a great long term dividend growth story. I don’t own any SBUX because of the exchange rate. I really should take a closer look. Thanks for sharing!


    • Thanks for sharing your view. I totally agree with you. I can understand that you take into consideration the exchange rates. It is one of the reasons why I’m still holding back on buying shares of Canadian companies. Good luck with picking your stocks!


  8. Nice pick up, DC. I was looking to add in the low $50s, but it fell well beyond that level in just a few days after the company’s new guidance. So, now I’m really looking to add some shares, but have to figure out how to best deploy any existing capital. I have a feeling SBUX may be trading in the $45-$50 range for a while as investors digest the news and forecast the future of the company. So, I may get a bit of time to scrounge up some dollars for a purchase… we’ll see. At least the dividend pop takes some of the sting away from the price drop.


    • Thanks for sharing your view. I think you make a fair point. There’s a lot of uncertainty right now, especially the departure of the CFO was unexpected. I think the coming period will be turbulent. But in my view, the company will still exist in 20 years. When Starbucks gets on track, I don’t know. But we get paid to wait a nice 3%. Your strategy seems very reasonable though. I don’t wait for a better price anymore as it has cost me a lot of money. I waited for BA to reach $100. Now the price is $350. I also waited for JPM to reach $50. And now it trades for $105. I have more examples like CAT, NKE, TROW. So for me, waiting to step in has made me missing out great opportunities. Thanks again! 👍


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